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Flexographic Printing is considered the preferred label printing process by many in the industry. Developments in flexographic technology have maximised benefits and have lead to flexographic printing popularity. Flexographic Printing has many advantages to pharmaceutical, food and healthcare industries, in that it can use a wider range of inks, water based as well as oil based inks, and is good at printing on a variety of different materials such as plastic, foil, acetate film and paper to comply with the specific needs of the printed packaging. Flexography uses flexible plates made of rubber or plastic. These plates have a slightly raised image and are rotated on a cylinder which transfers the image to the label facestock. Flexographic inks, like those used in gravure and unlike those used in lithography, generally have a low viscosity. This enables faster drying and, as a result, faster production, which results in lower costs.
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